Privacy Policy
Last Updated: March 2026
Effective Date: March 2026
This Privacy Policy describes how Ark Consultants UK LTD (trading as OMM) (“we”, “us”, “our”) collects, uses, and discloses your personal data when you use our website: https://theomm.com.
Registered Address: Unit 5C, Keer Park, Warton Road, Carnforth, Lancashire, LA5 9FG, United Kingdom
Email: support@theomm.com
Phone: 01524 822 084
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We recommend reviewing this page periodically.
- How We Collect Your Information
We collect personal data in the following ways:
- When you complete forms on our website (e.g. newsletter sign-up, contact forms)
- When you purchase products or services
- When you interact with our website via cookies and tracking technologies
- When you communicate with us directly (email, phone, chat)
- Information We Collect
We may collect and process the following personal data:
- Identity Data (e.g. name)
- Contact Data (e.g. email address, phone number, address)
- Transaction Data (e.g. payment and order details)
- Technical Data (e.g. IP address, browser type, device information)
- Usage Data (e.g. pages visited, time on site, navigation behaviour)
- Marketing and Communications Data (e.g. preferences, consent status)
- How We Use Your Information
We use your personal data for the following purposes:
- To provide and manage your account
- To process transactions and fulfil orders
- To respond to enquiries and provide support
- To send marketing communications (where you have consented)
- To improve website performance, usability, and user experience
- To analyse user behaviour and optimise marketing campaigns
- To comply with legal obligations
- Marketing, Analytics and Tracking Technologies
We use third-party tools and technologies to understand how users interact with our website and to improve marketing effectiveness.
Microsoft Clarity
We use Microsoft Clarity to analyse user behaviour through session recordings, heatmaps, and interaction tracking. This helps us understand how users navigate and interact with our website to improve usability and performance.
Microsoft Clarity may collect:
- Mouse movements and clicks
- Scroll behaviour
- Device and browser information
- IP address
Other Analytics and Advertising Tools
We may also use tools such as:
- Google Analytics
- Google Ads (including remarketing and conversion tracking)
These tools may use cookies, pixels, and similar technologies to:
- Track website performance
- Measure marketing effectiveness
- Deliver relevant advertising
- Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
- Consent – for marketing communications and non-essential cookies
- Contract – to fulfil orders and provide services
- Legitimate Interests – to improve our website, services, and marketing
- Legal Obligation – to comply with applicable laws
- How We Share Your Information
We may share your data with trusted third parties, including:
- Payment processors
- Hosting providers
- CRM and marketing platforms
- Analytics and tracking providers (e.g. Microsoft, Google)
These parties act as data processors and are only permitted to use your data for specified purposes.
We may also disclose your data:
- To comply with legal obligations
- To enforce our terms
- In connection with a business sale or merger
- International Data Transfers
Some of our third-party providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:
- UK International Data Transfer Agreements (IDTA)
- Adequacy decisions
- Standard contractual clauses
- Data Retention
We retain personal data only as long as necessary:
- Customer/account data: up to 2 years after inactivity
- Marketing data: until consent is withdrawn
- Transaction data: as required for legal and accounting purposes
We may retain anonymised or aggregated data indefinitely.
- Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Object to processing (including direct marketing)
- Data portability
- Withdraw consent at any time
To exercise your rights, contact: support@theomm.com
You also have the right to lodge a complaint with the Information Commissioner’s Office.
- Cookies Policy
We use cookies and similar technologies to enhance your experience, analyse website usage, and support our marketing activities.
What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help websites function properly and provide information to website owners.
Types of Cookies We Use
Strictly Necessary Cookies
These are essential for the website to function and cannot be switched off.
Performance and Analytics Cookies
These cookies help us understand how visitors interact with the website by collecting information such as pages visited and traffic sources. This includes tools like Google Analytics and Microsoft Clarity.
Marketing and Advertising Cookies
These cookies are used to deliver relevant advertising and track the effectiveness of our campaigns. This includes Google Ads and remarketing technologies.
These cookies may:
- Track your browsing behaviour across websites
- Enable personalised advertising
- Measure conversion and campaign performance
Managing Cookies
You can control and manage cookies in several ways:
- Through your browser settings
- Via our website cookie banner or consent management tool
Please note that disabling certain cookies may affect website functionality.
- Security
We implement appropriate technical and organisational measures to protect your personal data. However, no system is completely secure, and we cannot guarantee absolute security.
- Third-Party Links
Our website may contain links to external websites. We are not responsible for their privacy practices and encourage you to review their policies.
- Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
Ark Consultants UK LTD (OMM)
Unit 5C, Keer Park, Warton Road, Carnforth, Lancashire, LA5 9FG
Email: support@theomm.com